{"id":2119,"date":"2024-03-26T16:59:18","date_gmt":"2024-03-26T16:59:18","guid":{"rendered":"https:\/\/voyeglobal.com\/partners\/?p=2119"},"modified":"2024-03-27T09:37:55","modified_gmt":"2024-03-27T09:37:55","slug":"optimising-roaming-data-sales-insights-and-strategies-for-airlines","status":"publish","type":"post","link":"https:\/\/voyeglobal.com\/partners\/optimising-roaming-data-sales-insights-and-strategies-for-airlines\/","title":{"rendered":"Optimising Travel eSIM Sales: Insights and Strategies for Airlines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2119\" class=\"elementor elementor-2119\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbc9dcb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"bbc9dcb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d2675b\" data-id=\"2d2675b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d7428b elementor-widget elementor-widget-text-editor\" data-id=\"3d7428b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In today&#8217;s world, the demand for eSIM data packages while travelling abroad is ever-growing. According to research by Kaleido Intelligence, the travel eSIM market is poised for exponential growth in the coming years. It is predicted that retail spending on travel eSIM services will experience a staggering 500% increase between 2023 and 2028.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85ac07f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"85ac07f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26c5050\" data-id=\"26c5050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-686b427 elementor-widget elementor-widget-image\" data-id=\"686b427\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"646\" src=\"https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-26-at-17.51.41-3-768x661.png\" class=\"attachment-medium_large size-medium_large wp-image-2128\" alt=\"\" srcset=\"https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-26-at-17.51.41-3-768x661.png 768w, https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-26-at-17.51.41-3-300x258.png 300w, https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-26-at-17.51.41-3-1024x882.png 1024w, https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-26-at-17.51.41-3.png 1254w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" style=\"width:100%;height:86.12%;max-width:1254px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2203d32 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2203d32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a73680e\" data-id=\"a73680e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17f917b elementor-widget elementor-widget-text-editor\" data-id=\"17f917b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To effectively meet this need, Simtex has conducted extensive research to determine the optimal timing for offering roaming data solutions to travellers. By understanding traveller behaviour and preferences, airlines can enhance customer engagement and drive sales of eSIM essential roaming data packages.<\/span><\/p><p><strong>Insights from Data Analysis<\/strong><\/p><p><span style=\"font-weight: 400;\">Simtex analysed booking data from eSIM purchases since 2019 made by our airlines and travel partners to uncover patterns in the timing of acquiring roaming data. The analysis revealed that:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">72% of travellers purchase roaming data within 24 hours before departure.<\/span><\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10% make purchases within 48 hours of departure.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">18% secure roaming data more than 48 hours before departure.<\/span><\/li><\/ul><p><b>Key Takeaways<\/b><\/p><ol><li><span style=\"font-weight: 400;\"> Strategic Timing: Airlines should offer roaming data services around the period of confirming travel plans, ideally between check-in time and boarding time.<\/span><\/li><li><span style=\"font-weight: 400;\"> Avoid Premature Offers: Presenting roaming data options too early in the travel planning may not resonate with travellers.<\/span><\/li><\/ol><p><b>Successful Implementation<\/b><\/p><p><span style=\"font-weight: 400;\">By implementing these insights, airlines can significantly enhance their sales of roaming data packages. For instance, one partner experienced a threefold increase (300%) in roaming data sales by strategically adjusting the timing of their offers.<\/span><\/p><p><b>Best Practices for Airlines<\/b><\/p><p><span style=\"font-weight: 400;\">Based on these findings, Simtex recommends focusing on key touchpoints during the travel journey:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage My Booking (MMB): Present roaming data offers within the MMB interface for maximum visibility and convenience.<\/span><\/span><\/span><p>\u00a0<\/p><div style=\"width: 400px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2119-1\" width=\"400\" height=\"848\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Kiwi.com-MMB-buying-journey.mp4?_=1\" \/><a href=\"https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Kiwi.com-MMB-buying-journey.mp4\">https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Kiwi.com-MMB-buying-journey.mp4<\/a><\/video><\/div><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check-In Flow: Integrate roaming data promotions seamlessly into the online check-in process to capture travellers&#8217; attention as they prepare for their journey.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated Email 48 Hours Pre-Departure: Send targeted emails to travellers 48 hours before departure, reminding them to secure roaming data for their trip.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-250b03c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"250b03c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99acd53\" data-id=\"99acd53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-156826c elementor-widget elementor-widget-video\" data-id=\"156826c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/voyeglobal.com\/partners\/wp-content\/uploads\/2024\/03\/Screen-Recording-2024-03-26-at-18.20.10.mov\" autoplay=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de533d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"de533d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-753629c\" data-id=\"753629c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1cc8a elementor-widget elementor-widget-text-editor\" data-id=\"4d1cc8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By strategically aligning eSIM roaming data offers with traveller behaviour and preferences, airlines can enhance customer engagement, increase conversion rates, and ultimately improve the overall travel experience. Simtex&#8217;s insights provide a roadmap for airlines to optimise their sales of essential roaming data services, ensuring travellers stay connected seamlessly during their journeys.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s world, the demand for eSIM data packages while travelling abroad is ever-growing. According to research by Kaleido Intelligence, the travel eSIM market is poised for exponential growth in the coming years. It is predicted that retail spending on travel eSIM services will experience a staggering 500% increase between 2023 and 2028. To effectively&hellip; <a class=\"more-link\" href=\"https:\/\/voyeglobal.com\/partners\/optimising-roaming-data-sales-insights-and-strategies-for-airlines\/\">Continue reading <span class=\"screen-reader-text\">Optimising Travel eSIM Sales: Insights and Strategies for Airlines<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/posts\/2119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/comments?post=2119"}],"version-history":[{"count":5,"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/posts\/2119\/revisions"}],"predecessor-version":[{"id":2194,"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/posts\/2119\/revisions\/2194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/media\/2139"}],"wp:attachment":[{"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/media?parent=2119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/categories?post=2119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voyeglobal.com\/partners\/wp-json\/wp\/v2\/tags?post=2119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}